Versus the other types of social media, what do video sharing sites have to offer marketers? For starters:
Video content requires less effort for viewers to take in. There’s no reading or no scrolling, just watching.
There’s a lower barrier to entry than ever for video creation thanks to modern smartphones and laptops.
Videos are optimal for educating your audience. How-to’s and tutorials are the cornerstones of social video content.
YouTube
Marketing via YouTube does not mean creating an endless stream of commercials.
From education to entertainment, brands are promoting YouTube channels for just about any niche. For marketers, YouTube provides yet another avenue to show off products “in the wild.” Through tutorials and unboxings, brands are simultaneously teaching and selling to audiences en masse via video.
Vimeo
Vimeo has the distinction of being the first video site to support HD video uploads. As such, Vimeo’s community is made up primarily of professional filmmakers, editors and marketers looking to show off their latest work. A far cry from the world of car vlogs and off-the-cuff videos, Vimeo’s content is typically elegant and eye-popping.
