What is promotional SMS?
Promotional SMS is a cost effective and efficient marketing tool that helps to promote your company, service or products direct to the recipients’ mobile phone. Using a promotional SMS gateway for business promotion is a primary marketing channel predominately used by B2C organizations to increase sales and maintain customer satisfaction.
Sending promotional bulk SMS communications is an effective and reliable way to keep customers informed of discounts, sales promotions and offers to help increase sales and maintain customer interaction. Promotional and marketing SMS campaigns can be time based, relevant to the recipient, delivered quickly and easy to read to help improve marketing performance.
The benefits of promotional bulk SMS
SMS promotional messages are a cost-effective way to promote businesses of all types, keeping customers informed of discounts, sales and special offers that may be of interest to them. Additional benefits of promotional bulk SMS include:
- Cost effective
- Enhances marketing campaigns
- Increase brand awareness
- Encourages customer loyalty and engagement
- Improves customer communications
How to choose a promotional SMS service provider
There are several factors to take into consideration when choosing the right promotional bulk SMS service provider. The following points will help you to identify and evaluate the right bulk SMS gateway provider.
Country and network reach
An SMS service provider should not limit its service to your location. Research the market for a bulk SMS solution that can connect to a vast number of networks and countries. For example ToucanText will enable you to connect to over 1000 networks in 195 countries worldwide, making it one of the most connected SMS providers globally.
Message expiration
Ensure that the messages that you buy do not expire and once a block of SMS messages has been bought, they remain on your account until they have been sent.
SMS Message reliability and security
Make sure that the SMS provider that you are planning to use provides a secure and reliable service with easy access to a customer portal and customer service.
SMS API integration
Choose a promotional bulk SMS service that provides an SMS API that uses popular development platforms and languages such as C#, C# Async, HTTP, PHP, VB.NET, VB.NET Async APIs.
SMS automation
Having the ability to integrate with other business systems and applications will help you to automate SMS communications when certain triggers are initiated following an event or defined condition within another business system such as a CRM application. Automated SMS will help to guarantee timing, relevance and personalisation.
SMS Portal – Simplicity and user experience
Make sure that the user interface of the SMS provider that you choose is clearly laid out and easy to use. An SMS portal will simplify they way you manage your messages and contacts, view reports and assign users.
