A transactional SMS is a non-marketing automated text message that companies send to support their audience along the customer journey. Among the most common transactional SMS types are order confirmations, welcome text messages, and shipping updates.
Benefits of Transactional SMS
People read it fast. According to VentureBeat, more than 90 percent of people read a text message within the first three minutes. Besides, their open rate reaches 98%, according to Gartner, which is dramatically more than email marketing.
It is a convenient medium. On average, people spend about 3.5 hours a day on their smartphones, as Request Time claims. The chances are that you will reach your audience.
It helps people. Transactional SMS assists people in various communication touchpoints with your brand. Using SMS, you will build a solid brand image.
Transactional SMS vs. Promotional SMS
Unlike promotional SMS, which companies utilize for marketing purposes, transactional text messages provide customers with helpful information.
Besides, promotional SMS is an instantly sent or scheduled SMS campaign, while transactional SMS needs to be set up only once and works automatically after that.
